Everyone knows that the people who work for NASA are dorks. Love-able, crazy smart, dorks but dorks nonetheless. The latest mission patch by NASA is going to have Marvel’s Groot and Rocket gracing its face. There has to be more of a reason for why these Marvel characters are on this patch other than nerds geeking out, right?
To continue to create, discover, and research places outside out our atmosphere, NASA needs funding. For NASA to get more funding, they need public support.
A major mission for us here at CASIS is to find unique and innovative ways to bring notoriety to the ISS National Laboratory and the research that is being conducted on our orbiting laboratory. There are very few brands in the world who have as large an impact as Marvel, and we are thrilled to partner with them on this project and look forward to Rocket and Groot inspiring a new generation of researchers interested in the space station. [x]
This isn’t the first time that NASA has put a fictional character on their mission patches. NASA launched twin rovers, Spirit and Opportunity in 2003. NASA picked two classic cartoon characters to represent the mission. Marvin the Martian for Spirit and Donald Duck for Opportunity.
There is another mission patch for the Muti-Purpose Logistics Module (MPLM) and guess who dawns on that patch? The Teenage Mutant Ninja Turtles! Three of the four modules making up the MPLM are named after the pizza loving turtles.
In recent years, NASA has upped its game in relating to popular culture. When the film, The Martian was released in 2015, NASA made sure to hop on the bandwagon with its #JourneytoMars campaign. Yes, they won’t get to Mars for quite some time but the hype couldn’t hurt. They also teamed up with Lego and they also tried to tie in with Star Wars:
NASA astronauts “use the force” every time they launch … from a certain point of view. We have real-world droids and ion engines. We’ve seen dual-sun planets like Tatooine and a moon that eerily resembles the Death Star. And with all the excitement around the premiere of Star Wars: The Force Awakens, the Force will soon be felt 250 miles above Earth on the International Space Station.
Rocket and Groot’s patch will be used for 100 missions. The initiative wants to promote public awareness and support but it also wants little kids interested as well. Not that many kids want to be astronauts anymore. There really isn’t that much space travel by people anymore so NASA needs to re-spark that interest in the youth. Groot and Rocket will do NASA proud but probably get into so trouble too.